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Editorial

The Increasing Importance of Partnerships in Business

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

For a variety of reasons, partnering with customers has become ever more important in business. As a result of economic pressures, some companies have cut back on their research capabilities, which means that resources are scarcer. Also, there is a clearer realization that companies in different fields have their own specific areas of expertise to bring to a partnership, which can lead to new opportunities.     This month, we feature a series of articles that underscore the importance of compani...

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